We synthesize rhythms across creativity, commerce, and culture, forging dimensional and enduring bonds between brands and their audiences.

None of the Above®

About

None of the Above® is a Creative Brand Marketing consultancy helmed by Sean Damian Tucker, an interdisciplinary Brand Architect, Marketing Executive, Strategist, Cultural Purveyor, Operator, and Seeker.

A citizen of the world, throughout his 20+ year career of living and working across key cities in Asia, the US, and Europe, Sean has supported an all-star roster of global brands and agencies, honing a keen sense of diverse cultures, markets, and people through this journey.

Sean is boundlessly curious, has sharply honed instincts, and has a multi-faceted mind, a unique hybrid of creative and logical thinking.

Ingrained in the work, you will find remnants of his various passions, which include art, culture, wellness, running, Eastern philosophy, technology, and entrepreneurship.

Partners:
Nike, Jordan, Converse, adidas, Flight Club/Goat, Mattel, IMG, Mastercard, Dyson, Coca-Cola, Starbucks.

Sean Damian Tucker

None of the Above® exist to help our partners penetrate the noise, delivering opportunities to build more dimensional, dynamic, and enduring relationships with their audiences.

Our Approach

Our top priority is to deeply understand our partner's brand, the industry they are in, their target audience, and their unique goals.
This knowledge helps us uncover valuable insights, identify meaningful connections, and discover opportunities that can be leveraged to create a tailored strategy to set them apart.

Every solution we deliver is tailored to meet their needs and requirements.

We don't believe in a one-size-fits-all approach, as we understand that every brand is unique and requires a distinctive approach.

Our Services

We meticulously craft tailor-made brand strategies that effectively engage specific marketing levers and touchpoints designed to deliver success and create impact.
We employ distinct strategies to build collaborative partnerships, strengthen the brand position, deepen audience connections, and inspire cultural conversations.
We aim to create memorable experiences that are for more than just show.

We strive to design purposeful and intentional moments that align with the brand's objectives and provide unique and unexpected ways for the audience to engage with their favorite brands.

We produce unforgettable experiences that are not simply for the sake of grandiosity. We focus on creating deliberate and purposeful moments aligned with the brand's objectives that serve the audience with one-of-a-kind and unexpected ways to engage their favorite brands.
We deliver.
Ideas are invaluable, but they require execution to stand out. With our expertise, we offer strategic direction and organization that transforms the impossible into reality.

Who We Serve

We exclusively partner with challengers, innovators, and startups, working to deliver unparalleled experiences for their audiences.

Starbucks x Porter

Concepted a powerful partnership between Starbucks Japan and heritage Japanese bag company Porter, devised to achieve Starbucks' goal of providing their audience with stylish and ecologically impactful ways to take their favorite beverages and snacks on the go.
Click for more
Converse x Clot: One Star

Worked with collaborative partners to revitalize the One Star, a Converse heritage franchise, through captivating content and storytelling that authentically celebrated the culture and inspiration behind the unique design.
Click for more
Nike SB - Skate Safari

Created distinctive access to sport for the New York City skate community during the seminal skate holiday Go Skate Day via a mobile skate park built on a barge that traversed the boroughs, granting local communities a one-of-a-kind chance to take part in history, skating some of the most legendary courses.
Click for more
Converse x Virgil Abloh

Co-conspired with the legendary designer, Virgil Abloh to create a profoundly inclusive crowd-sourced activation allowing 180k+ Converse and Virgil fans to submit images of their favorite Converse Chuck Taylor to be featured in his upcoming product launch exhibition.
Click for more
Nike Hyperfeel

Developed a large-scale, groundbreaking, comprehensively interactive brand activation that invited consumers to experience new Nike footwear innovation through total immersion into a multi-sensorial labyrinth, allowing them to see and feel what it is like to sport the product.
Click for more
Flight Club

Led comprehensive rebranding of sneaker culture institution Flight Club, re-imagining the full spectrum of its brand touchpoints from the intangibles of customer service to the tactility and flow of retail design, leading to a greatly enhanced customer experience and much-elevated brand positioning.
Click for more
Nike ACG

Sparked the reinvention of cult Nike Brand ACG, updating it based on cultural insights and changing consumer behaviors of modern urban consumer lifestyle.
Click for more
Starbucks x Peanuts

Developed a powerful 360° brand campaign for the Starbucks x Peanuts - Happiness is Being Kind project. The project celebrated the values of humanity, positivity, and connectedness that are important to both brands. The campaign uplifted audiences through compelling brand and product experiences and created a dimensional impact.
Click for more
Nike x Pigalle: Air Raid

Developed a distinctive opportunity to allow lifestyle, introducing creative cultural thought-leaders unique access to sport during New York Fashion Week via a product collaboration and immersive brand activation, which placed a new lens on basketball culture.
Click for more
Nike: Gyakusou

Led campaign development and brand management for Gyakusou, one of Nike's revolutionary and enduring collaborations with seminal fashion design and runner, Jun Takahashi of Undercover. This project significantly changed the perception of running and inspired a younger, creative, global audience to embrace the running lifestyle.
Click for more