Nothing Ever Really Dies
Nothing Ever Really Dies—it transforms. Culture, subcultures, and trends evolve, shedding their old skin to make way for something new. It's the natural rhythm of creativity, a cycle of renewal that ensures ideas stay alive, though often in unrecognizable forms.
In the late 90s, I immersed myself in streetwear during its budding days—before the term was used widely. I traveled to places like Tokyo, chasing the raw energy of emerging brands, music, and creative movements that didn't just shape my style but my perspective on life. Those formative years opened doors for me early in my career, leading to working with pioneers like Staple Design, Triple 5 Soul, and Nike.
It's incredible to watch how this culture, once a niche, has evolved. The next generation has taken what once was and infused it with their own ingenuity—new perspectives, behaviors, and boundless creativity. They're not preserving streetwear; they're redefining it. And that's exactly how culture stays alive—by letting go of the old to make space for the infinite potential of the new.
© KITH